By Juliet Umeh
Meta has unveiled its new campaign, “Make Am with Meta AI,” celebrating the creativity, resilience, and ambition of everyday Nigerians who are using Meta AI to break boundaries, fuel ideas, and unlock new opportunities.
Speaking on the campaign, Public Policy Director for Sub-Saharan Africa at Meta, Balkissa Ide Siddo, described Meta AI as “the bridge that connects Nigerians to new possibilities, providing them with the tools and support they need to succeed.”
Siddo noted; “For many Nigerians, access to education and resources has long been a challenge.
“But with Meta AI, students can now get homework help, entrepreneurs can learn new skills, and creatives can find fresh inspiration. This is about using technology to lift limitations and open doors.”
Available for free on WhatsApp, Instagram, Facebook Messenger, and at meta ai Meta AI is one of the world’s most accessible AI assistants. It helps Nigerians ask questions, generate content, plan projects, solve problems, and explore new skills, anytime, anywhere. From cooking recipes and marketing ideas to academic research and art generation, the AI tool is redefining how users interact with technology in their everyday lives.
The “Make Am with Meta AI” campaign showcases real stories of Nigerians harnessing AI to push past obstacles and achieve their goals: Tomike Adeoye, a lifestyle content creator, calls Meta AI her “tireless creative partner” that supports her vision whenever inspiration strikes.
Ify’s Kitchen, renowned for its easy-to-follow recipes, uses Meta AI to enhance her creative process and connect more deeply with Nigeria’s culinary heritage.
Nancy Umeh, a family-focused content creator, shared how Meta AI gave her the confidence to publish baby nutrition tips backed by credible research.
Meta AI also comes packed with innovative features tailored to local needs:
Search delivers fast, relevant answers, including trending local data, for students, professionals, and entrepreneurs.
Imagine lets users turn text prompts into visual content for business ideas, birthday cards, or social media stories.
Invoke enables group chats to interact with Meta AI for games, planning, or quick information sharing on WhatsApp.
Meta emphasized: “Make Am with Meta AI is more than a campaign, it’s a call to action. Whether you’re studying, building a business, or creating content, Meta AI is a trusted companion helping Nigerians reach for more.”
