By Juliet Umeh
Premier Cool, an antibacterial cooling bar soap brand, has launched a nationwide consumer promotion tagged: “10K for 10K” in partnership with digital bank, PalmPay, offering cash rewards to consumers across the country.
The promotion is designed to reward 10,000 Nigerians with N10,000 each, amounting to a total of N100 million in instant cash prizes paid directly into winners’ PalmPay wallets. The campaign runs from January 12 to April 11, 2026, with 111 winners expected to emerge daily throughout the three-month period.
Speaking at the launch, Managing Director of PZ Cussons Africa, Mr. Oghale Elueni, said the initiative was conceived to ease the financial burden on Nigerian households at a time of growing economic pressure.
“At a time when financial pressure is real for many households, this promo is our way of easing the load and refreshing Nigerians, emotionally and financially, with a brand they already know and trust,” he said.
He explained that participation in the promo is simple and rewards are instant via PalmPay wallets. Consumers are required to purchase a promo-coded pack of Premier Cool 110g (Ultimate or Black), unwrap it to reveal a unique code, scan the QR code on the pack to access the campaign microsite and PalmPay app, and enter the unique code on PalmPay for an instant draw and a chance to win N10,000.
New PalmPay users who participate in the campaign will also enjoy a welcome bonus of up to N5,550, reinforcing the fintech company’s commitment to delivering practical value and smarter everyday banking solutions.
Also speaking, Managing Director of PalmPay Nigeria, Mr. Chika Nwosu, said the partnership reflects PalmPay’s focus on providing real, everyday value to Nigerians.
“By partnering with a brand that families have trusted for decades, we are reinforcing our promise of smarter banking that supports daily living, saving and financial growth,” Nwosu said.
Premier Cool said the campaign underscores its belief that freshness should come with real rewards, noting that the “10K for 10K” promo is part of its broader commitment to meaningful consumer engagement.
With decades of heritage under PZ Cussons, the brand said Premier Cool remains a symbol of reliability, family well-being and consistent quality in Nigerian homes.
Participation is straightforward, and reward is instant on your PalmPay wallet
Consumers can take part in three easy steps:
1. Buy a promo-coded pack of Premier Cool 110g (Ultimate or Black) and unwrap to reveal a
unique code inside.
2. Scan the QR code on the pack, which leads directly to the campaign microsite and the
PalmPay app.
3. Enter the unique code on PalmPay for an instant draw and a chance to win ₦10,000
instantly.
New PalmPay users participating in the campaign will also enjoy a welcome bonus of up to
₦5,550, further reinforcing PalmPay’s commitment to delivering practical value and smarter
everyday banking.
Also speaking at the launch, Managing Director of PalmPay Nigeria, Chika Nwosu, noted that
this campaign reflects PalmPay’s commitment to delivering real, everyday value to
Nigerians. By partnering with a brand that families have trusted for decades, we are
reinforcing our promise of smarter banking that supports daily living, saving, and financial
growth.”
Rewarding Loyalty, the Premier Cool Way
Premier Cool understands the value of loyalty and believes freshness should come with real
rewards. With the 10K for 10K Promo in partnership with PalmPay, Premier Cool reinforces
its commitment to consumers through meaningful engagement, proving that staying fresh
pays.
With decades of heritage under PZ Cussons, Premier Cool remains a symbol of reliability,
family well-being, and consistent quality in Nigerian homes.
PalmPay is a leading digital banking platform driving financial inclusion and economic
empowerment in underserved emerging markets. Through its secure, user-friendly, and
inclusive suite of financial services, PalmPay empowers individuals and businesses with tools
to manage and grow their money.
PalmPay offers a comprehensive range of products, including mobile payments, savings, and
micro-insurance via its app and mobile money agent network.
